Pabst Blue Ribbon (PBR) is an American classic, brewed since 1844 and beloved by generations for its honest, unpretentious character. A Blue Ribbon award-winner at the 1893 World's Columbian Exposition, PBR delivers a light, crisp lager with a mild malt sweetness and a clean finish. At an accessible price with a cult following spanning blue-collar roots and craft beer culture alike, PBR is simply good beer. Available as an 8-pack of cans.