Campari is Italy's iconic bitter aperitivo, crafted from a proprietary blend of herbs, aromatic plants, and fruit. Its vivid crimson colour and distinctively bittersweet flavour — with notes of orange peel, cherry, and herbal bitterness — make it the essential ingredient in the Negroni, Spritz, and Americano. Served over ice or in a classic cocktail, it is the benchmark of Italian aperitivo culture.